01
Clarify
Define the category, ICP, value proposition, and point of view.
GTM strategy · positioning · demand · execution
Building GTM systems for predictable growth
We partner with growth-stage technology companies to sharpen positioning, generate demand, and build marketing systems that scale.
Experience across
growth-stage tech
growth-stage tech
Our approach
Strategy. Systems. Scalable growth.
We do not just run campaigns. We build the GTM engine that drives sustainable, compounding growth across your business.
02
Align
Align messaging, positioning, channels, and go-to-market strategy.
03
Generate
Build demand engines that attract, engage, and convert.
04
Scale
Optimize channels, systems, processes, and marketing operations.
05
Compound
Measure, learn, and continuously improve what works.
What we do
End-to-end GTM. Built for tech.
From positioning to pipeline, we bring deep expertise across the functions that drive growth.
◎
Positioning & Strategy
Category, ICP, value proposition, messaging, and go-to-market strategy.
◇
Product Marketing
GTM plans, launches, enablement, competitive narratives, and revenue proof.
↗
Demand Generation
Campaigns, paid acquisition, ABM, events, and programs that build qualified pipeline.
≡
Content & Communications
Thought leadership, content strategy, storytelling, and executive visibility.
⚙
Marketing Operations
Systems, process, measurement, automation, and AI-enabled marketing workflows.
⌁
Growth Analytics
Dashboards, funnel analytics, attribution, experiments, and operating metrics.
Impact that matters
Outcomes over activity.
Representative results from the operating experience behind GTM Setu.
$300M+
Pipeline generated
Generated more than $300 million in pipeline through focused GTM and demand programs.
$2M+
Annual media managed
Ran performance marketing programs with more than $2 million in annual spend, generating up to 10x pipeline for every $1 invested.
200+
Partners onboarded
Built and scaled partner programs in application security.
500–1,000
Leads per month
Built systems capable of generating 500 to 1,000 leads every month.
Why GTM Setu
Senior operators. Practical partners.
GTM Setu brings together experienced GTM specialists who work as an extension of your team.
Senior-led
No army of juniors. Experienced operators stay close to the work and the outcomes.
Full-funnel
From strategy and positioning to demand, operations, analytics, and execution.
Built to transfer
We build capability inside your team instead of creating long-term dependency.
Founder & Principal
Phani
Phani Akella started GTM Setu to help complex B2B companies make their products easier to buy and sell. That means understanding how buyers evaluate products, how sales teams navigate complex deals, and what motivates partners to prioritize a product.
He brings 16+ years of experience across cybersecurity and enterprise SaaS. At Indusface, he built an integrated marketing engine across product marketing, demand generation, sales enablement, partner marketing, analyst relations, and marketing operations. This work helped triple revenue while generating 10x pipeline for every dollar spent.
Earlier, Phani helped build and scale the marketing function at HighRadius. He generated more than $300 million in pipeline as the company grew from bootstrapped to Series C, and later led a 40-member global marketing team.
A computer science engineer and ISB MBA, Phani works comfortably across technical products, buyer context, and commercial execution. GTM Setu brings that operator experience to growth-stage cybersecurity and DeepTech companies.
Areas of expertise
- GTM strategy
- Positioning
- Demand generation
- Product marketing
- Marketing operations
- Growth analytics
- Team building
- AI for marketers
Ready to build?