01
Features lead the conversation
Discovery and demos move into what the product does before the buyer’s problem and priorities are clear.
Enablement for Founder-Led Sales
Turn your product into a sales story you can use
Get your homepage and core product page, sales deck, competitive battlecards, outreach messaging, and discovery-and-demo flow ready in two weeks.
Positioning · sales narrative · founder-led selling
The early-stage sales challenge
You have a great product. But can buyers see why it matters?
Early-stage founders are often closest to the product, but turning that knowledge into a consistent buyer story takes work. The gap tends to show up in a few familiar places:
02
The story shifts
The website, deck, and spoken pitch emphasize different parts of the product story.
03
Momentum becomes harder to maintain
Promising conversations lose energy when the follow-up, proof, or next step is unclear.
What you need now
A clearer way to explain, demonstrate, and sell your product.
A buyer-centered storyLead with the problem and value before the product features.
One consistent narrativeCarry the same message across the website, deck, and sales conversation.
Confidence in competitive conversationsKnow how to handle objections and “Why not competitor X?”
A clear path forwardGuide discovery, demos, follow-up, and next steps with intention.
The Founder-Led Sales Sprint
A six-part working sprint from positioning to sales readiness.
We work through the sales journey in sequence, using your product knowledge and customer insight to make the story clearer, sharper, and easier to repeat.
01 · Diagnose the buyer and problem
Get clear on the ICP, primary buyer, buying problem, and what creates urgency to act.
02 · Align on positioning
Make decisions about the category, value proposition, differentiators, and the order of your key messages.
03 · Build the sales narrative
Shape a simple story that connects the buyer’s problem to your solution, proof, and next step.
04 · Pressure-test the story
Challenge the narrative against competitors, common objections, and the questions buyers are likely to ask.
05 · Prepare for founder-led conversations
Adapt the core story for outbound, introductions, follow-up, and the different audiences you need to reach.
06 · Rehearse discovery and demos
Practice how to open the conversation, explore the problem, show the right things, and close with intention.
What you leave with
A sales foundation you can use tomorrow.
01
Website messaging
Homepage and core product page messaging built around the buyer’s problem and next step.
02
Sales deck
A concise 10–12-slide narrative: problem, why now, solution, differentiation, proof, and CTA.
03
Competitive battlecards
Practical answers to “Why us?”, “Why them?”, common objections, and competitor questions.
04
Founder outbound kit
Cold email, LinkedIn connection and follow-up sequences, plus short and long elevator pitches.
05
Discovery flow
A simple structure for the five questions to ask and the problem to frame before showing the product.
06
Demo narrative
A focused flow for what to show, how to connect it to value, and how to close with a next step.
Led by an experienced GTM operator
Practical sales clarity from someone who has built GTM systems.
Founder & Principal
Phani Akella
Phani Akella started GTM Setu to help complex B2B companies make their products easier to buy and sell. That means understanding how buyers evaluate products, how sales teams navigate complex deals, and what motivates partners to prioritize a product.
He brings 16+ years of experience across cybersecurity and enterprise SaaS. At Indusface, he built an integrated marketing engine across product marketing, demand generation, sales enablement, partner marketing, analyst relations, and marketing operations. This work helped double revenue while generating 10x pipeline for every dollar spent.
Earlier, Phani helped build and scale the marketing function at HighRadius. He generated more than $300 million in pipeline as the company grew from bootstrapped to Series C, and later led a 40-member global marketing team.
A computer science engineer and ISB MBA, Phani works comfortably across technical products, buyer context, and commercial execution. GTM Setu brings that operator experience to growth-stage cybersecurity and DeepTech companies.
What to expect
- Senior-led engagement
- Hands-on working sessions
- Practical, usable outputs
- Built around your product
Ready to make your next sales conversation clearer?
Build your founder-led sales foundation.
Best for early-stage B2B founders with a product, early customer insight, and a need for a clearer way to sell.